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Regularly remove loose hair from the tufts by inserting a hair brush cleaner at the side of the brush and lifting the hair away. Repeat around the brush but do not scrape the cleaner through the brush. Wet-clean occasionally using warm, soapy water (never ammonia or harsh detergents). Submerge just the tufts, not the brush back or handle. Rinse in cold water and shake off surplus water. Wipe gently in a towel. Leave to dry, bristles down, in the open air but not in direct sunlight. Never dry on a radiator or in a strong, artificial heat.